Going the extra mile for Extra Space Storage
Sometimes you just need a little space. Maybe you’re moving, need a place to store unused items, or just got out of a bad relationship. Either way, space is good. And since 1977, Extra Space Storage has been leading the charge in transforming the storage industry.
Extra Space Storage built their business model from a simple idea: their facilities would make storing your stuff easy, clean and secure. Now, with those same principles guiding their company, Extra Space Storage boasts nearly 1,500 stores in 39 states, with over 900,000 units and 103 million square feet of rentable space.
Redesigning their digital space
When Extra Space Storage came to SolutionStream, we immediately realized that the bulk of their problem was in the current UX/UI elements on their website. Not only was it was outdated, but the process lacked flow, leading to frustration among users.
We started by diving deep and analyzing competitor sites. Coupled with our user research, we identified some key areas to improve and put together some site designs that matched Extra Space Storage’s visual identity while proposing several new UX/UI concepts that were specifically tailored to their needs.